Understanding Brand Cards

Brand Cards are your go-to resource for understanding how to work with each brand on the Mavely platform. Whether you’re planning content, sharing links, or running a promotion, Brand Cards give you a quick, clear view of what you need to know to earn successfully.

What Is a Brand Card?

A Brand Card is a mini profile for every brand on Mavely. It includes all the essential details, like commission rates, cookie durations, terms & conditions, and content guidelines, in one convenient place.

Think of it as your quick-reference guide for working with a brand.

By using Brand Cards as part of your content planning process, you’ll be better informed, more strategic, and better positioned to earn more from every post.

Where Can I Find Brand Cards?

You can access Brand Cards from the Brands tab in your Mavely dashboard:

1. Open the Brands section
2. Scroll or search for the brand you’re interested in
3. Click or tap the brand to open its Brand Card

What Info Does a Brand Card Include?

Each Brand Card typically covers:

• Commission Rate: The percentage you earn from qualifying purchases through your link
• “Up To” Commission: Some brands offer variable rates based on product type (more on this below)
  • When a Brand Card says “Up to 10%,” it means the commission rate varies by product category. Not every item earns the same percentage.
  • Always review the category breakdown to know what to expect.
• Cookie Duration: How long after a click your link will track purchases
• Promotional Rules: Whether you can stack links with discount codes, influencer terms, etc.
• Content Guidelines: What the brand requires or recommends when promoting their products
• Terms & Conditions: Direct link to the brand’s detailed commission and promotion policies

How Do I Know What’s Commissionable?

To find out what is or isn’t commissionable:

1. Open the Brand Card for the brand you want to promote.
2. In the Commission section, you can view product categories along with their corresponding commission rates.

Non-Commissionable Items

Some categories provide a spreadsheet that lists non-commissionable items:

Click the document icon on the Brand Card to view which products (and SKUs) are considered non-commissionable in that category.

Note: If an item appears on this list as non-commissionable and a follower purchases it via your link, you won’t earn a commission.

Viewing Brand-Specific Terms & Conditions

Each Brand Card includes a link to the brand’s Terms & Conditions. These outline the official rules for earning commission, such as:

• Whether codes can be stacked with your link
• What counts as a valid transaction
• Any promotion-specific restrictions

Important: Always review a brand’s terms before posting to avoid disqualified commissions.

FAQs

Do all brands track and pay commissions the same way?

Not exactly. Each brand sets its own commission rules, which is why Brand Cards are so helpful. For example:

• One brand may offer a 14-day cookie duration, while another offers 30 days
• Some allow discount codes with your links, others do not

Why did I earn less commission than what the Brand Card says?

There are a few reasons why your commission might be lower than the maximum rate listed on the Brand Card:

• The brand may have updated its commission rate without notifying Mavely
• The shopper’s order included a mix of commissionable and non-commissionable items, which can reduce the overall commission rate for that transaction

If you notice a discrepancy between the brand’s Brand Card and your Analytics, reach out to Customer Support. 

How do I know which items are non-commissionable?

The Brand Card is the best place to review a brand’s commission terms, including any product exclusion lists. It also shows commission rates by category, when applicable.

Select the icons on each line of the Brand Card to view Rule Details and Additional Information for specific products or categories.