Missing Transactions

If a transaction isn’t showing up in your analytics—or if it appears but shows no commission—it may be due to a delay or a tracking-related issue.

Before submitting an Order Inquiry, review the points below to help diagnose the situation.

First Step: Check Your Transaction Details

Head to Analytics → Transactions tab to view all tracked orders and use your conversion ratio (CR) to evaluate how many clicks turned into transactions. A low CR may mean your post didn’t result in purchases.

Tip: Use the Transaction Detail View to gain a deeper understanding of your audience’s shopping behavior. Read more here: Viewing Sales & Understanding Analytics

Note: When someone clicks your link and makes a purchase, the full order is tracked, not just the promoted item. You may earn commission on any qualifying items, and transactions may include both qualifying and non-qualifying items. If no items are commissionable, the transaction will appear as N/C or $0 commission.

Why Orders May Not Track

Several common factors can prevent a transaction from being tracked:

Attribution Loss

Mavely uses a last-click attribution model—meaning the last affiliate link clicked before the purchase gets the credit. If a follower visits a coupon site or uses a browser extension after clicking your link, the credit may go to that final source.

Ad Blockers

If a follower has an ad blocker enabled, it may prevent cookie tracking, which most brands rely on. Without a cookie, the transaction won’t be attributed.

Cookie Expiration

Each brand sets a cookie window (e.g., 7 days). If a follower clicks your link but purchases after the cookie expires, the sale won’t track.

Coupon Code Interference

Using coupon codes tied to other websites or affiliates can override your link and prevent commission from tracking.

User Didn’t Use the Link

Many creators report that followers say they used the link—but tracking shows otherwise. A user might click your link but complete the purchase elsewhere, causing the attribution to go to another source.

Delayed Data Batching

While many brands track in real-time, some don’t report transactions for 2-3 business days or until after product delivery. This is called delayed batching and is common with brands like:

• Walmart
• Chewy

These brands may report 5–7 business days after the purchase date.

Note: Mavely's tracking system depends on multiple factors, many of which operate outside our direct control. Ultimately, sales and commission attribution are determined by each brand and its affiliate network, not by Mavely.

Transaction Tracked, but Incorrect or Low Commission

Even if a transaction shows in your dashboard, it might come with no commission or a lower-than-expected payout. Here’s why:

Non-Commissionable Items

If a user purchases items that aren’t eligible for commission (like groceries, gift cards, etc), those items won’t generate commission, even if the link was valid.

Tip: Brand Cards often include links to spreadsheets listing non-commissionable SKUs. You can read more here: Understanding Brand Cards on Mavely

Commission Breakdown Example

• Let’s say your follower places a $50 order, but only buys one $3 item that qualifies for 7% commission.
• You’ll earn $0.21, which is only 0.42% of the total order value.

This is common when an order mixes commissionable and non-commissionable products.

Important: The "Link" section in the transaction details does not indicate which item was purchased. It simply shows which link was clicked to initiate the shopping session.

Transaction Shows $0 Commission

There are a few reasons a tracked order may show $0 commission:

• The user purchased only non-commissionable items 
• The brand reversed the transaction (e.g., canceled order, return, invalid activity
• The action was non-monetary (e.g., free trial sign-up, email registration)

Tip: A good indication of a reversal is when your Sales or Commission totals decrease in your Analytics tab. Read more here: Adjustments to Payouts